That catchy title is not my own and instead is a comment on our changing culture. Everyday, especially with accessible technology, do we both perpetuate and watch society’s standards, regionally and globally, as they shift and merge. This is why it is so incredibly important to remember that what we build, break and blog today will have a different type of significance tomorrow.
I began doing informal research on the topics of Gender and Design and how they could possibly intersect on the whole. Design, as a principle of advertising, innovation, architecture and so many other fields is often connected through its partnership with Functionality. Where Design is not always functional, it is itself a dialogue on beauty or aesthetic and, as it seems to go, often consumerism as well.
Considering how Gender is a “function” of society; a convenient way to categorize and communicate cultural roles, I only now thought of it in terms of Design. When it comes to marketing, Gender is crucial for economy and trendsetting. In relation to inventions and new technology, Gender comes into play largely in ratios behind the scenes, but also in how we see ourselves reflected back by identity politics online. And in terms of architecture, in this case the many levels that overlap to make a society work, we notice Gender as part of the institutionalization of different populations and groups.
Remembering that Gender is a construct that we are socialized into is a key factor towards building a better, more egalitarian culture and future. Notions about how men and women (and every person who identifies in between) are supposed to act and behave is designed. Every part of one’s gender identity is packaged as a way to move in and out of social situations and how to process purpose and place when living a moment is just not enough.
We have to be open to the constant movement of trends, of language and of how we occupy physical and emotional spaces. When we chose to design, or in some cases, redesign, such decisions come with consequences we may or may not be able to determine prior to the switch. By analyzing the worlds in which we live we take the “risk” of become subversive, of going against a grain which seemingly works. What many overlook though is that when someone openly questions such functions, like Gender, they begin to realize that there are others that too are less happy than they could be. Remembering also that functionality is relative is important too if just simply to remind oneself to be an aware participant in the Design process. Because a Design works for one, or many, does not mean that it works the way it could, that it works the best it can or that it is even still relevant.
More to learn, More to grow